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Jara grins into the camera. Above her, a wooden unicorn sculpture

Jara descends from free, stolen and enslaved people. She can trace her people as far back as the 1600s working, living on and eventually owning land from the territories of the Appomattoc (Westmoreland, Va), and since the 1800’s, working and living on the lands of the Minocan (Nelson Valley, VA) and the Lenape (Cayuga Valley, Ohio). Today, she often greets the morning from the territories of the Coast Miwok, also known as San Rafael, CA. Sometimes, she awakens on the lands of the O'odham and the Yaqui, also known as Tucson, Arizona. She loves dawn. 


She is a middle-aged, Black, cisgender, heteronormative woman married for 27 years. She grew up outside of Philadelphia, PA where she went to an all-girls preparatory school (she wore both a tunic and a kilt) and spent an inordinate amount of time recording music from the radio onto cassette tapes (she still has some of these gems). She is one of two children of still-married, college-educated professional parents happily retired on the seventh hole off a golf course in Arizona. 

An understanding of from whence she came is as important as what she does. 

Jara Dean-Coffey

Founder & CEO

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Cheryl smiles into the camera

Cheryl has spent the past 30+ years providing executive support and project management in various sectors. (In fact, she was working virtually before we were all learning how to work virtually.) Cheryl finds comfort in process management and uses her operations and skills to juggle multiple projects and flex time to suit her needs. She is organized, analytical, and the person you always want on your team in a crisis because she doesn’t frazzle.


When she’s not in front of her computer, working behind the scenes, she is enjoying time with her grandchildren, taking walks, or tending to all her plants. Or a little bit of all of the above at the same time. 

Cheryl Larson

Executive Assistant & Operations Manager

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To support people, organizations, and efforts in deepening their impact by interrupting habits and investing in new practices that link evaluative thinking and strategy and ground organizational values and purpose. 


There is a fuller, honest expression of our shared histories and an understanding that our lives are interdependent and justice, equity and liberation are within reach.


core values & guiding principles



We engage in transformational work that gets us closer, collectively, to a place of equity, justice, and liberation. 



We embrace laughter, joy, fear, sadness, perseverance, and an unrelenting commitment to not only doing but being different in the work. We desire authentic connection.



We have the power to open our imaginations, surface solutions, and, ultimately, shape new norms.


published writings & more

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Trust is about human connection. It is about me valuing you and you me. We must become more comfortable with the unpredictability of human dynamics.

Bridgespan Group (2024)

Language shapes our brains which are connected to our bodies, hearts and souls. . . . Let's conduct a thought exercise to come to grips with how language may be limiting our ability to create social change. (2024)

In this episode of The Measure Podcast, Jara Dean-Coffey and Marcia Coné of the Equitable Evaluation Initiative discuss the origins and elements of the Equitable Evaluation Framework™, the importance of context in philanthropic work, and the necessary evolution of evaluation and philanthropy in the United States.

Equal Measure (2023)

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When Jara Dean-Coffey talks to colleagues about philanthropic evaluation, she makes sure to include a history lesson. 

Chandler Foundation Interview (2022)

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We need to talk about race.

The story of our nation is one of justice and freedom, but the unspoken truth is too many people are shut out of equal opportunities because of the color of their skin. 

Edited by Alonzo L. Plough,

free e-book, (2022)

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The term “pipeline” is typically used to refer to the supply of people entering and ready to work in the
field of philanthropic evaluation. In this report, we propose that the notion of a “pipeline” needs to be
reimagined and recalibrated.

​Luminare Group (2020)

Deven Wisner, Tiffany Smith, & Libby Smith of Radical (Re)Imagining chat with Jara Dean-Coffey about what it means to show up to work with our values intact.

Video Interview (2020)

In this follow up Q&A, Jara Dean-Coffey responds to her essay "Values, Voice, and an Equitable Vision of Validity" included in a series honoring the late co-founder of CSSP, Harold Richman.

The Center for the Study of Social Policy (CSSP), (2020)

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As we work to advance racial equity in philanthropy, four practices can help us find and stay with our learning edge—the boundaries of our comfort zones and competencies where changes are truly transformative and freeing.

Stanford Social Innovation Review (2019)

Knowing how race/racism has influenced both, philanthropy and evaluation, deepens our understanding of how philanthropic evaluation practice may unintentionally reinforce racism. 

American Journal of Evaluation


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